How a B2B Sales CRM Made Search Its Main Revenue Channel
Dormant landing pages and an unused channel became the source of most of this CRM's revenue. The company stays anonymous.
Results at a glance
- Industry
- SaaS · B2B
- Market
- Global
- Services
- Content, Links & PR
- Timeframe
- 18 months
- Verified in
- Ahrefs
The starting point
The company's landing pages neither ranked nor produced leads, and organic search was close to unused as a channel.
What changed
Revive the landing pages
Pages that sat idle were reworked so they could rank and bring in leads.
A content engine
Informational articles, listicles and link-magnet pieces covered the topics buyers read about.
A partnership link flywheel
Deals with other SaaS brands earned backlinks that suited both sides.
How the work ran, step by step
Publish at scale
Blogs, listicles and link-worthy pieces went out in volume.
Route authority to money pages
Solid internal linking moved the value of that content to the pages that sell.
Trade value with SaaS partners
Mutually useful arrangements with other software companies produced the links.
The evidence
Ahrefs estimated traffic across five years, with annotations for where the work began and the high point it reached.
Verified in Ahrefs. 95% of revenue came from organic search.
Lessons for B2B software companies
- Check existing landing pages before commissioning new ones. Fixing what exists is often the fastest gain.
- Internal links decide whether blog traffic ever helps the pages that sell.
- Other SaaS companies are natural link partners when the deal works for both.
Where to go next
Is organic your weakest channel?
Send us your site. We will show you which pages could start bringing in trials and demos.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE