SEO for a Sales and Leasing Brokerage in Dubai
SEO for a brokerage that wants instructions rather than more listing leads.
Results at a glance
- Industry
- Real Estate · Agency
- Market
- Dubai, UAE
- Services
- Content, Local SEO, Conversion
- Timeframe
- 12 months
The starting point
This 35-agent firm works JVC, JLT and Dubai Marina, and most of its budget buys portal credits. Listing leads are plentiful but thin. Landlords and sellers bring the commission, yet "sell my apartment Dubai Marina" goes to portals and forums.
What changed
Cover every building
Each one the firm works in gets a page.
Capture owners
A valuation tool for landlords and sellers.
Serve investors
Service charge and yield guides per community.
How the work ran, step by step
Publish building pages
126 pages show floor plans, unit mix, service charges, yields, transactions and live listings.
Launch a valuation page
An estimate from DLD data, then a free agent valuation on WhatsApp.
Keep guides current
Yearly service charge and yield guides, refreshed with Dubai Land Department data.
Connect agents to buildings
Profiles list buildings and reviews, requested after each completed deal.
The results in charts
Search data over twelve months: clicks go from about 5.4K to 19.8K a month as building pages rank.
Valuation requests and landlord enquiries, set against a year earlier.
Lessons for property brokerages
- Build the site around the instructions you want, not only enquiries.
- Owning three communities fully beats thin pages everywhere.
- Owners search by building name, so give each building a page.
Where to go next
Planning this for your property business?
Send us your site and your target communities. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE