SEO for a Retail Bank's Cards and Loans in the UAE
SEO for a bank ranking below comparison sites on its own products.
Results at a glance
- Industry
- Finance · Banking
- Market
- United Arab Emirates
- Services
- Technical SEO, Content, International SEO
- Timeframe
- 12 months
The starting point
Card and personal loan pages are short brochures that skip eligibility, minimum salary and fees. Arabic pages are partial translations, and every edit goes through lengthy legal review. Comparison sites rank above the bank for its own products.
What changed
Answer the questions
Eligibility, fees and documents, clearly stated.
Match Arabic to English
Full parity between languages.
Simplify review
A process legal and compliance can approve fast.
How the work ran, step by step
Rewrite product pages
28 card and loan pages with salary, eligibility, fees, documents and representative examples under CBUAE disclosure rules.
Write Arabic natively
Based on Arabic keyword research, with correct hreflang.
Add schema and calculators
FinancialProduct schema, and a fast, crawlable loan calculator.
Combine reviews
Phrase libraries and one checklist cut update time from six weeks to ten days.
The results in charts
Search data for card and loan pages over twelve months: clicks go from about 22K to 51K a month.
Applications started from organic search, set against a year earlier.
Lessons for banks
- Customers want to know if they qualify, so answer that first.
- Treat Arabic as a market, not a translation job.
- Without a workable review process, SEO cannot happen at all.
Where to go next
Planning this for your finance brand?
Send us your site and your licence scope. We will audit your actual position and plan around your compliance process.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE