SEO for a Niche Property Portal in the UAE
SEO for a portal whose index has grown out of control.
Results at a glance
- Industry
- Real Estate · Property Portal
- Market
- United Arab Emirates
- Services
- Technical SEO, Content
- Timeframe
- 14 months
The starting point
With 60,000 live listings, the portal has 1.9 million URLs indexed, mostly filter combinations and expired ads. Googlebot crawls filter pages for a 2-bed under AED 90K that allows pets, while new listings wait weeks. Traffic has been flat for a year.
What changed
Choose what gets indexed
Only filter combinations with real demand.
Pass on expired value
Old listings send value to live pages.
Rebuild area pages
They become the main ranking engine.
How the work ran, step by step
Set filter rules
Demand is mapped to filters, and 1.2 million URLs lose their place in the index with crawl paths removed.
Handle expired listings
Similar properties show for 30 days, followed by a redirect to the building or area page, so earned value is not lost to a 404.
Rebuild area pages
240 pages carry price trends, yields, amenities, commute times and fresh listings each week.
Speed up indexing
Sitemaps split by date, IndexNow added, and server response cut from 1.4 seconds to 380ms. New listings index within 24 hours rather than two weeks.
The results in charts
Search data over fourteen months: flat during the clean-up, after which clicks climb from about 210K to 486K a month.
Lead submissions to agents from organic search, set against a year earlier.
Lessons for property portals
- Deciding what to leave out of the index matters as much as what ranks.
- Expired pages hold earned links, so do not throw them away.
- New listings need to rank while they are still available.
Where to go next
Planning this for your property business?
Send us your site and your target communities. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE