Case study · Ecommerce & retail

SEO for a Pet Supplies Store in Dubai

SEO for a store and grooming salon that loses repeat orders to the marketplaces.

Results at a glance

4.6K → 15.2K
Monthly clicks from Google search
2.8x
Organic revenue year over year
31%
Of organic orders on subscribe-and-save
Industry
Ecommerce · Pet Store
Market
Dubai, UAE
Services
Local SEO, Content, Conversion
Timeframe
12 months

The starting point

An online store with an Al Barsha salon sells food, litter and accessories. Owners reorder every few weeks, mostly on Amazon.ae and noon. Product pages are thin, and grooming searches go to rivals.

What changed

Rank for reorders

Brand and food pages.

Expert care guides

Reviewed by a vet.

Local grooming

Visible to nearby owners.

How the work ran, step by step

  1. Build brand pages

    Royal Canin, Hill's, Purina and others, with sizes, delivery and subscribe-and-save.

  2. Publish reviewed guides

    Feeding by breed and age, summer care and litter, checked by a licensed vet.

  3. Optimise grooming

    Business Profile and service pages with prices.

  4. Add subscriptions

    Subscribe-and-save on food pages, tracked from organic search.

The results in charts

Organic searchFeb 2025 to Jan 2026
Organic clicks, latest month15K+210%
Impressions, latest month653K+177%
Click-through rate2.3%0.2 pts
Average position9.910.0 places
Weekly clicksWeekly impressions

Search data over twelve months: clicks go from about 4.6K to 15.2K a month.

Organic revenueFeb 2025 to Jan 2026
Organic revenue, final monthAED 173K+143% vs a year earlier
Organic revenue, whole periodAED 1.45M12 months
This periodA year earlier

Purchase revenue from organic search, set against a year earlier.

Lessons for pet retailers

  1. Food is bought again and again, so ranking for a brand can win a long-term customer.
  2. Expert review earns trust from owners and from Google.
  3. Repeat orders raise what each new customer is worth.

Planning this for your store?

Send us your store and your main categories. We will audit your actual position and say what a plan could do.

Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE

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