SEO for an Off-Plan Developer in Dubai
SEO for a developer outranked by brokers on its own launches.
Results at a glance
- Industry
- Real Estate · Developer
- Market
- Dubai, UAE · International
- Services
- Content, International SEO, Links & PR, Conversion
- Timeframe
- 12 months
The starting point
Three off-plan projects launch in a year. Each time, brokers and portals publish within hours and the developer sits on page two for its own project name. Investors from India, the UK and Russia find outdated payment plans.
What changed
Index before announcing
Project pages go live ahead of the public news.
Answer overseas investors
Payment plans, Golden Visa, handover and ROI.
Equip brokers
Official assets that link back.
How the work ran, step by step
Publish teaser pages
Six weeks ahead of the announcement, with name, location and registration form.
Build investor pages
Four languages (Hindi, Russian, Arabic and English), plus hreflang and a currency converter.
Issue broker kits
Brochures, renders and an embed pointing to the official page.
Track registrations by market
GA4 by country and language, passed to the sales CRM so roadshows can follow demand.
The results in charts
Search data across three launches over twelve months: clicks go from about 2.0K to 9.4K a month.
Registrations of interest from organic search, set against a year earlier.
Lessons for developers
- Ranking first on your own project name is decided before launch.
- Overseas buyers look things up in their own language and money.
- Brokers will publish anyway, so make linking to you the easy option.
Where to go next
Planning this for your property business?
Send us your site and your target communities. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE