Case study · Finance

SEO for a Multi-Asset Online Brokerage in the UAE

SEO for a broker facing paid-ad limits on some products.

Results at a glance

11K → 29K
Monthly clicks from Google search
+118%
Live account sign-ups from organic search
60
Academy lessons ranking on page one
Industry
Finance · Stock Trading
Market
UAE · GCC
Services
Technical SEO, Content
Timeframe
12 months

The starting point

Ad restrictions make organic the best route for this regulated broker of stocks, indices and commodities. Its pages are thin, and "gold trading UAE" goes to global brokers and affiliates.

What changed

Cover each market

All the instruments traders search for.

Teach trading

An academy for beginners and intermediates.

Disclose clearly

Licences, fees and risks on each page.

How the work ran, step by step

  1. Build market pages

    US stocks, UAE stocks, gold, oil and indices, with hours, costs and risk warnings.

  2. Publish the academy

    60 lessons on basics, charts and risk, reviewed by the head of research.

  3. Add disclosures

    Licence details, fee examples and warnings agreed with compliance.

  4. Serve data properly

    Server-rendered, cached prices with structured data.

The results in charts

Organic searchJan 2025 to Dec 2025
Organic clicks, latest month27K+134%
Impressions, latest month1.25M+130%
Click-through rate2.2%0.0 pts
Average position9.07.7 places
Weekly clicksWeekly impressions

Search data over twelve months: clicks go from about 11K to 29K a month. A core update causes a brief dip.

ConversionsJan 2025 to Dec 2025
Conversions, final month775+121% vs a year earlier
Conversions, whole period6,43212 months
This periodA year earlier

Live account sign-ups from organic search, set against a year earlier.

Lessons for brokerages

  1. Traders pick brokers they trust, so disclosures do SEO work as well.
  2. Good education brings traders who stay longer.
  3. Market data has to be readable by crawlers to keep ranking.

Planning this for your finance brand?

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