SEO for a Modest Fashion Store in the UAE
SEO for a brand whose largest opportunity is Arabic search.
Results at a glance
- Industry
- Ecommerce · Fashion
- Market
- UAE · GCC
- Services
- Technical SEO, Content, International SEO
- Timeframe
- 12 months
The starting point
Abayas, kaftans and occasion wear compete with Namshi, Ounass and Instagram sellers. The Arabic site is a machine translation, and Ramadan and Eid pass with no pages ready.
What changed
Native Arabic collections
Built from Arabic keyword research.
Occasion pages
Ramadan, Eid, weddings and work.
Year-round seasonal URLs
They rank before each peak.
How the work ran, step by step
Rewrite Arabic natively
Collections and products use the terms Gulf shoppers search, and Arabic traffic more than doubles.
Create occasion pages
Curated products and styling advice for each occasion.
Keep sale URLs alive
White Friday, DSF and Eid pages stay up and get refreshed.
Consolidate variants
Sizes and colours sit under one product URL, with variant schema.
The results in charts
Search data over twelve months across English and Arabic: clicks go from about 12K to 37K a month.
Purchase revenue from organic search, set against a year earlier.
Lessons for fashion stores
- In the GCC, Arabic search is often the larger market.
- Shoppers search by occasion, so group products that way.
- A page with history ranks faster than one created a week before the sale.
Where to go next
Planning this for your store?
Send us your store and your main categories. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE