SEO for a Dubai General Trading Exporter
SEO for a re-exporter relying on directories for enquiries.
Results at a glance
- Industry
- Logistics · Import & Export
- Market
- Dubai, UAE · Africa
- Services
- Content, International SEO, Conversion
- Timeframe
- 12 months
The starting point
From Deira, this company ships tyres, electronics and building materials on to East and West Africa. Buyers in Lagos, Nairobi and Abidjan search "tyre supplier Dubai", but the company has only a PDF catalogue. Alibaba and TradeKey capture the demand and take a cut.
What changed
Make the catalogue indexable
Products with specs and minimum order quantities.
Cover each export market
Shipping times, documents and payment terms.
Add French
For francophone West Africa.
How the work ran, step by step
Turn the PDF into pages
420 catalogue lines gain specs, packaging, brands, a minimum order and a button to request a quote.
Build market pages
Kenya, Nigeria, Ghana, Tanzania and Côte d'Ivoire, covering routes, transit, documents and payment.
Publish in French
The top 80 product pages and francophone market pages, with hreflang. By month twelve, a quarter of fresh enquiries start here.
Meet buyers on WhatsApp
Pre-filled messages naming the product sit beside the RFQ form, and the enquiry rate more than doubles.
The results in charts
Search data over twelve months across English and French: clicks go from about 1.8K to 6.7K a month.
Enquiries through RFQ forms and WhatsApp, set against a year earlier.
Lessons for exporters
- Directories rent you visibility, while your own pages keep the buyer and margin.
- Other languages can open markets with far lighter competition.
- Use the channel your buyers already prefer.
Where to go next
Planning this for your logistics business?
Send us your site and your main lanes or services. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE