SEO for a Fit-Out Contractor in Dubai
SEO for a contractor reliant on referrals and tenders.
Results at a glance
- Industry
- Real Estate · Construction
- Market
- Dubai, UAE
- Services
- Content, Local SEO
- Timeframe
- 12 months
The starting point
After 18 years of offices, restaurants and retail units, this contractor still wins work almost entirely through referrals and tenders. The website is a gallery with no words. "Office fit out company Dubai" shows larger firms and directories.
What changed
Explain the projects
Scope, timeline and challenges for each.
Add sector pages
Offices, restaurants, retail and clinics.
Answer early worries
Approvals and cost.
How the work ran, step by step
Write project pages
32 projects with sector, size, scope, timeline, approvals and before-and-after photos.
Build sector pages
Office, restaurant, retail, clinic and villa renovation, each linked to matching work.
Publish guides
Dubai Municipality, civil defence and free zone approvals, plus cost per sq ft by sector.
Strengthen the profile
Business Profile, construction directories and past-client reviews.
The results in charts
Search data over twelve months: clicks go from about 700 to 2.9K a month.
Project enquiries from organic search, set against a year earlier.
Lessons for contractors
- Past work is the proof, and each project deserves words as well as photos.
- Answering cost and approval worries starts conversations.
- B2B buyers still read Google reviews.
Where to go next
Planning this for your property business?
Send us your site and your target communities. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE