SEO for an Architecture Studio in Dubai
SEO for a studio whose beautiful site has almost no words.
Results at a glance
- Industry
- Real Estate · Architecture
- Market
- Dubai, UAE
- Services
- Technical SEO, Content, Conversion
- Timeframe
- 12 months
The starting point
An award-winning studio designs villas, hospitality and workplace interiors. Files carry names like "IMG_4521.jpg", projects are slideshows, and it ranks only for its name. Private clients searching "luxury villa architect Dubai" find directories and bigger firms.
What changed
Tell the project stories
Brief, approach and outcome.
Get into image search
Make the portfolio findable.
Publish the thinking
Articles written by the architects.
How the work ran, step by step
Rewrite the projects
24 stories with brief, constraints, approach, materials and named lead architect.
Fix the images
600 images renamed, compressed, described and served as WebP and AVIF, with ImageObject schema. Clicks from image search reach five times the earlier level.
Write expert articles
Dubai's climate, sustainable materials and villa planning, by the partners, earning design-press links.
Replace the contact form
A short brief asks for type, location, size, budget range and timeline.
The results in charts
Search data over twelve months: clicks go from about 520 to 2.3K a month.
Qualified project briefs from organic search, set against a year earlier.
Lessons for design studios
- Search engines cannot rank a slideshow, so projects need words.
- Design clients often begin in image search.
- A short brief form protects the studio's time.
Where to go next
Planning this for your property business?
Send us your site and your target communities. We will audit your actual position and say what a plan could do.
Email raaquib@goupseo.agency · Dubai Media City, Dubai, UAE